# Wallace Sidhrée
## Senior Frontend / Fullstack Engineer

Oslo / Norway<br />
Email: sidhree@gmail.com<br />
Website: https://sidhree.com<br />
GitHub: https://github.com/dreamyguy<br />
LinkedIn: https://www.linkedin.com/in/dreamyguy/<br />

### Summary

Senior Frontend/Fullstack Engineer with 23 years of experience building large-scale web platforms, CMS-driven experiences, data-rich applications, and business-critical customer journeys. Experienced technical lead with a strong background in frontend architecture, developer experience, content platforms, performance, experimentation, and translating complex business requirements into sustainable technical solutions. Self-taught engineer with a long track record of delivering production systems across product companies, consultancies, ecommerce, media, and design-led organizations.

### Selected Highlights

- Technical lead for reMarkable's primary e-commerce entry point.
- Led architecture and delivery for award-winning NBIM website.
- Frontend lead for Startsiden, one of Norway's largest web properties.
- Built and modernized web platforms across product companies, consultancies, ecommerce, media, and public sector organizations.

### Core Strengths

- Frontend Architecture
- Technical Leadership
- Fullstack Web Applications
- Content Platforms & CMS Architecture
- Content Modeling & Information Architecture
- Platform Modernization
- Developer Experience
- UX & Product Thinking
- Performance Optimization
- Accessibility
- Experimentation & A/B Testing
- Cross-Functional Collaboration

### Technologies

- TypeScript
- JavaScript
- React
- Next.js
- Node.js
- GraphQL
- GROQ
- REST APIs

### Platforms & Tooling

- GitHub
- Vercel
- Sanity

### Experience

#### reMarkable (2023–2026)

**Senior Frontend / Fullstack Engineer**

* Served as technical lead for the team responsible for reMarkable's front page, the primary entry point to a globally distributed e-commerce experience supporting multiple product launches and international markets, providing technical leadership, architectural direction, and decision-making across major initiatives.
* Collaborated with product, design, content, and marketing stakeholders to balance business goals with technical sustainability.
* Redesigned the platform's content architecture and authoring model, simplifying content queries (reducing response times and cost), improving developer experience and enabling editors to create rich and complex layouts without developer involvement.
* Championed dynamic content over static content, reducing complexity and technical debt.
* Built experimentation and segmentation capabilities that enabled editors and marketers to create targeted experiences and A/B tests without relying on engineering teams.
* Contributed to performance, personalisation and segmentation initiatives.
* Kick-started / was involved in several proof-of-concept initiatives in the CMS that ended up in production: experiments, eCommerce integration, internationalization (i18n), localization (l10n), etc.
* Owned technical readiness and production rollout for website content associated with three major reMarkable product launches (reMarkable Paper Pro, reMarkable Paper Pro Move, reMarkable Paper Pure), coordinating cross-functional release efforts and serving as a final decision-maker for deployment.
* Administered key parts of the platform infrastructure, including GitHub, Vercel, and Sanity.

#### Netlife (2018–2023)

**Senior Frontend Engineer**

* Served as technical lead for many of Netlife's most prestigious and tech-heavy clients, establishing architectural direction by composing their technical stack and turning their ideas into production-ready applications.
* Collaborated with product, design, content, and marketing stakeholders to align business goals, technical sustainability and user experience objectives.
* Contributed to developer experience initiatives that improved consistency, knowledge sharing, and delivery efficiency across client projects, including shared component libraries, application bootstrappers, and cross-team technical collaboration.

##### Selected Client Engagements

**NBIM (Tech Lead)**

* Led frontend architecture and implementation of NBIM's new public website, translating a custom visual identity into a reusable design system and component library.
* Collaborated closely with design and content specialists to deliver the complete replacement of NBIM's public website, which won the 2019 Farmandprisen award in the Best Digital Annual Report category.
* Designed and built a highly interactive investment explorer, allowing users to browse and filter historical investments across multiple dimensions, including year, sector, industry, geography, and investment type. This transformed a large and complex dataset into an intuitive public-facing exploration tool, which was an important goal for NBIM.

**Fjord Norge (Tech Lead)**

* Led the architecture and development of a new tourism platform aggregating several thousand attractions and destinations across Western Norway, serving both end users and independent tourism providers.
* Designed a multilingual content architecture supporting Norwegian, English, and German, with SEO as a core requirement throughout the platform.
* Developed an interactive trip-planning experience featuring map-based exploration, itinerary creation, route optimization, distance calculations, turn-by-turn navigation, account-based plan management, and sharing capabilities.

#### Itera AS (2017–2018)

**Senior Consultant**

* Developed a complex React/Redux application from the ground up, integrating with a headless API and implementing strategies to minimize API calls while preserving data integrity.
* Collaborated with distributed teams across Norway and Ukraine, contributing to the delivery of modern frontend solutions within a large consultancy environment.

#### ABC Startsiden (2011–2017)

**Frontend Developer**

* Served as frontend lead for the team responsible for Startsiden's front page, a business-critical entry point on one of Norway's largest web properties, serving millions of monthly page views and balancing performance, rapid delivery, and measurable business impact.
* Collaborated closely with product, design, content, and marketing stakeholders to align business objectives with technical sustainability and user experience.
* Championed experimentation and A/B testing, helping drive incremental product improvements and measurable gains in engagement and revenue performance.
* Helped modernize the frontend stack during a period of rapid technological change, while maintaining broad browser compatibility and supporting a large, diverse user base.
* Co-maintained Startsiden's advertisement delivery platform, integrating multiple ad providers while ensuring reliability, performance, and protection against security vulnerabilities and malicious third-party content.

#### Prioritet Norge (2010–2011)

**Web Designer & Developer**

* Designed, developed, and maintained customer-facing websites, ecommerce solutions, and CMS-driven platforms, working closely with clients to translate business requirements into production-ready solutions.
* Contributed to Magento-based ecommerce implementations and performed code reviews across both local and distributed development teams.
* Worked in a highly SEO-focused environment, helping deliver tailored web solutions ranging from corporate websites to online stores.

#### Dreamyguy.com (2007–2011)

**Founder / Freelance Web Designer & Developer**

* Delivered custom websites, web applications, and digital experiences for a diverse range of clients, combining design, frontend development, and client-facing responsibilities.
* Established a strong foundation in standards-based web development, user experience, and interface design through a variety of commercial projects.
* Designed and developed digital experiences for recognized clients, including Funcom.

#### Illusion AS (2006–2009)

**Web Designer & Developer**

* Designed, developed, and maintained ecommerce platforms, blogs, communities, and other commercial web properties within a fast-paced in-house environment.
* Progressed from Flash Designer to sole in-house developer, taking ownership of frontend development, interface implementation, and technical collaboration with distributed engineering teams.
* Created thousands of online advertising campaigns and contributed to the development of advanced ecommerce experiences within the Norwegian fashion market.

#### Cateno AS (2005)

**Freelance Web Designer**

* Delivered client websites as an independent consultant, gaining early experience in commercial web development, stakeholder collaboration, and project delivery.
* Produced both HTML and Flash-based websites during the formative years of modern web design.

#### InnerFlash.net (2003–2007)

**Founder / Web Designer & Developer**

* Founded and operated a freelance web design business, delivering websites and interactive digital experiences for clients.
* Specialized in Flash-based design and development during a period when rich interactive experiences played a central role in the web.
* Built the foundation for a long-term career in web development, design, and user experience.

### Additional Clients and Organizations

- Funcom
- Snøhetta
- Posten
- Godt Levert
- Arbeidstilsynet
- Helsedirektoratet
- Norsk Helsenett
- Røde Kors
- Designmaskinen
- Oso Hotwater
- Soundgarden
- IMDI

### Education

- Self-taught software engineer.
- Admitted to UFMG (Federal University of Minas Gerais, Brazil) to study Philosophy, but chose monastic life and missionary work instead, spending 9.5 years in Europe before beginning a professional career in web development.

### Languages

- Portuguese — Native
- Norwegian — Fluent
- English — Fluent
- Spanish — Intermediate
- Romanian — Conversational (formerly fluent)